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New Rich Fruit Cake Mix

Indulge yourself with ADM’s new limited edition Rich Fruit Cake Mix. A brand new mouth watering cake premix, requiring only the addition of water and fruit to make a tantalising array of treats from traditional Christmas and Dundee cakes to contemporary individual portion slices and mini treats.
Packed in 12.5kg bags and available from 3rd October (whilst stocks last) this versatile mix produces exceptional yields offering excellent bakery margin potential. If that wasn’t enough ADM is also offering free of charge marketing support including beautifully designed eye catching point of sale.
Other delicious festive ranges are also available. For more information free phone Customer Services 08080 435687.
Wheat/Agriculture News October 2008
The UK harvest is now complete and being assessed to determine what is available in terms of quality this season. The harvest delay continues to impact on the price of spot wheat with a lack of merchantable grain in the system. The UK crop size is estimated at 17mmt, a potential record, and this is mirrored throughout the world with high yielding crops being reported. On the 30th September the USDA projected a record world wheat production of 676.3mmt, and with Australia being optimistic on achieving a 22mmt crop confidence is high on achieving the USDA estimate.
However, whilst yields have been higher there has been a reduction in the volume of quality milling wheat and these grades have not dropped in price as quickly with premiums widening.
With the financial turmoil around the globe the wheat market should be treated with caution. Outside markets will continue to influence future price direction and we need to see how various financial rescue packages in the banking sector work out and their subsequent interpretation by the market.
Wheat/Technical News October 2008

ADM continue to strive for milling excellence and this year is no exception as the harvest comes to an end and we determine wheat quality. Our Technical Centre laboratory, with all the latest equipment, has now milled and baked nearly 100 wheat samples from around the world to determine the new crop’s functionality. Our team have had dedicated ‘Bake Days’ test baking a range of grist options over a wide range of products. This extensive knowledge enables us to ensure consistent quality in our flours and assist our customers using new harvest crop.
Industry News October 2008

- A top retailer and bread manufacturer have announced they are to produce loaves which are 300g, 600g and 1000g breaking the tradition, and the previous law, which required bread to be sold, in practical terms, in only 400g and 800g. The most up to date legislative position is that the EU Directive making the change, which was for pre-packed products i.e. wrapped bread, will be implemented in the UK on 11th April 2009. Consultation to permit the same changes to be made to unwrapped bread will be issued shortly. The intention is the relaxation for unwrapped products would also take place in April 2009. However LACORS have confirmed they will not seek to prosecute any breaches of the legislation as they are aware the law is about to change.
- Asian wheat stocks are expected to increase this year as stronger harvests are recorded in Australia, China and India. Australia is expected to regain its role as one of the world’s top wheat exporters, with the USA the biggest exporter followed by Canada and Australia.
- Ireland, the best performing euro zone economy since the birth of the single currency, became on Thursday the first in the 15 country region to fall into recession.
- The Agriculture and Horticultural Development Board (AHDB), which incorporates HGCA and other levy boards, has launched a consultation to determine industry views on the scope, use and financing of quality schemes and branding on AHDB sector products. More information is available at www.ahdb.org.uk/publications/consultation.aspx
- Plans have been announced for a merger between Centaur Grain and Grain farmers to create a new national grain supplier.
- World Heart Day was on 28th September and was used to highlight the benefits of a fibre rich diet. Recommendations include eating wholemeal, multigrain or multi-seed bread.
And... Did you Know....

Humble pie comes from the food "umble pie", a pie consisting of the innards of deer, which very poor people in Medieval England ate.
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